PROJECT: SHELAI GHOR

• Women Empowerment

• Location: Piali, South 24 Parganas

• SDGs: Gender Equality, Decent Work and Economic Growth

• Our Role: MEDIATOR, HELP IN SUPPLY CHAIN MANAGEMENT

SOLUTION

Implementing transparency in the supply chain and utilizing embroidery for financial independence empowers women in Piali. This approach transforms embroidery, a skill familiar to many women in Piali, into a marketable trade, ensuring fair wages and a steady income. This empowers women, breaks poverty and underemployment cycles, and promotes a more equitable community.

CHALLENGE

Piali, a village in South 24 Parganas, faces severe employment and wage challenges for women. Despite their potential, many remain unemployed or underpaid, exacerbated by gender norms that restrict women's access to formal employment and decision-making. Women are often employed in low-paying sectors, stifling economic development. Tailored initiatives focusing on education, skills training, fair pay, and entrepreneurship are essential to empower women and drive community progress in Piali.

In Piali, we have joined hands with Sareewali (a saree and clothing brand), Embroidery Blues (a craft and design partner), and NGO PSWA to uplift the local women through skill development and income generation.

• We are conducting embroidery training sessions and digital literacy classes, focusing on banking, business, and social media awareness.

• In parallel, we are setting up a production pipeline, beginning with embroidered blouses as our initial product.
  This initiative will help generate revenue for the local women while keeping the essence of stakeholder capitalism alive, where each partner contributes to and benefits from collective growth.

Teaching embroidery techniques to local women in Piali

This integrated approach is designed to promote decent work, gender equality, and economic opportunity, directly contributing to SDGs 5 and 8. Together, these projects reflect our commitment to sustainability, inclusivity, and innovation, working toward real change at the grassroots level.

We are proud to be involved in a range of impactful initiatives beyond our core mission. Our other projects include: Sustainable Farming, Skill Development